Web design entails a number of important elements. It needs to be attractive, easy to navigate and understand as well as contain search-engine friendly content.
It’s about the viewer and their experience, enjoyable and informative. It’s about communication.
Just having a web site doesn’t mean you are easy to be found. A site by itself is like being listed in the white pages of the phone book. If someone knows your name or URL you can be found. But visitors search for keywords and categories like those found in the yellow pages.
Creating an effective web site entails having an attractive and appropriate look, and the mechanics for the viewer to navigate and get to the content desired.